Posts Tagged ‘companies’
How do I install the trackers?
The Wall Street Journal examined the 50 most popular sites in the U.S., representing about 40% of the websites they visit the U.S., and then analyzed the trace files and programs that these sites downloaded to a computer test.
As a group, 318050 sites trace files placed in the WSJ test computer. About a third of these were harmless, placed to remember the password to a favorite or count the most popular items.
However, over two thirds, 2224, were installed by 131 companies, many of which are in the business of tracking Internet users to create databases of consumer profiles, which can be sold.
The main site which used this technology, the investigation was Dictionary.com, owned by IAC / InterActive Corp. A visit to this online dictionary resulted in 234 files or programs downloaded to the computer test, 223 of companies which were traced to Internet users.
The information gathered is anonymous companies, in the sense that Internet users are identified by a number assigned to your computer, not a specific name. Lotame, for example, ensures that users know the name of Hayes-Beaty-like behavior and attributes only, identified by a code. People who do not want to be tracked can leave the system Lotame. Read the rest of this entry »
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