Who Spy In Internet Business?
The WSJ carried out an extensive study to evaluate and analyze the wide range of cookies and other monitoring technologies that companies are using to track Internet users. Monitoring shows that consumers have become more pervasive and profound than many, with the exception of a handful of people at the forefront of the industry realize.
* The study found that the 50 sites visited by Americans (among whom there are several global sites they access millions of Latin Americans) an average of 64 pieces installed tracking technology in the computers of visitors, usually without warning . A dozen more than a hundred sites installed. The nonprofit organization Wikipedia does not install.
* The tracking technology is becoming more intelligent and increasingly intrudes on the privacy of users. Monitoring these files previously limited primarily to delete cookies that record the sites that people visit. But the WSJ found new tools that scan in real time what people are doing on a website, then instantly determine the location, income, interests, shopping and even medical problems of users. Some of these tools are multiplied secretly even after users try to delete them.
* The profiles of individuals, which are updated constantly, are bought and sold in markets like stock exchanges, which have appeared over the past 18 months.
New technologies are transforming the Internet economy. Previously, advertisers buy ads on specific websites, such as a car ad on a page on vehicles. But now, advertisers are paying extra to keep people on the Internet, no matter where you go, with highly specific messages.
Among the Internet user and the advertiser, WSJ identified more than 100 brokers, tracking companies, data brokers and advertising networks that compete to meet the growing demand for data on individual behaviors and interests.
For example, data on the habits of Hayes-Beaty film being offered to advertisers in BlueKai Inc., one of the new bags.
“It’s a sea change in the way the industry works,” says Omar Tawakol, BlueKai CEO. “Advertisers want to buy access to people, not web pages.”
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Posted in Online Business | 
Tags: computers, consumers, income, interests, Internet economy, shopping, websites