Selling information online is a lucrative business
Tucked away in a corner of the computer-Beaty Ashley Hayes is a small file to help collect personal details about her, which will be made available for a tenth of a penny.
The file includes a single-code-4c812db292272995e5416a323e79bd37 who secretly identified as a 26 year old woman from Nashville, Tennessee
The code knows that his movies are as if for the first time, The Princess Bride and Ten Things I Hate About You. You know you like the TV series Sex and the City and who read entertainment news and their tendency to answer questionnaires.
“I like to think I have some mystery, but apparently not!” Said Hayes-Beaty when he learned what it revealed about her that row of numbers. “The profile is disturbingly correct.”
Hayes-Beaty is being monitored by Lotame Solutions Inc., a New York company that uses sophisticated software called “beacon” to capture what people write on a website, as the comments they make about a movie, or interest content on pregnancy and parenting. Lotame packs all that data on individual profiles, without specifying the names of persons, which sells to companies looking for customers. The likes of Hayes-Beaty can be sold wholesale (each group of thousand people who love movies are sold for $ 1) or specific groups (persons 26 years of age living in the south of the country and that As you like it if for the first time.)
“We can segment to reach a person,” says Eric Porres, the marketing director of Lotame. An investigation by The Wall Street Journal found that one of the fastest growing business is to spy on Internet users on the web.
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