Business & Real Estate

Archive for the ‘Jobs Info’ Category

A true marketing manager is a jack of all trades but must be a master at most of them. Actually he or she is more a master of skill sets not necessarily trades although dealing with the various trades will always be an interactive part of a marketing managers jobs life, be it dealing with electricians, contractors or event caterers. Mostly tough, a marketing manager job is about product knowledge and commercial awareness.

They need communication skills and diplomacy which become negotiating and persuasive skills as they are polished. The ability to prioritize and multitask not only their own agenda but the agendas of the people filling the nuts and bolts marketing jobs under them. And a marketing managers job is to be THE decision maker. The buck stops with them and it had better be a buck made not a buck lost or spent on promotions that don’t have a payday.

The master plan for a marketing manager is to direct and control business and marketing efforts for their companies products. In larger corporations, a marketing manager may only have responsibility for a particular category of products, or a single brand. In some cases the focus can be on a single item especially when it’s first launched. In retail businesses, the term ’merchandiser’ is sometimes used interchangeably with marketing manager which infers wholesale and retail promotional duties.