Business & Real Estate

To carry out a good business strategy is necessary to establish who are the competitors of the company, how many are, and what are the competitive advantages that each presents.

To achieve a better competitive analysis and to carry out our business strategy, it is necessary to group them into the following categories: direct competitors are those that offer exactly the same products or services that our company, in the same geographical ; indirect competitors tend to offer products and services characteristics, their substitute, may prove to be those offered by our company and we can also say that there are potential competitors, although not currently offer products or services which similar to those of our company in the future, and by their nature, may offer, whether they are identical or similar, but also may offer products and services from foreign companies that already produce it in other countries and may get to enter the local market. Finally we should mention a very important factor is that any business strategy must include a market study marketing in general, analyzing everything related to products and services our company offers

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